This is the title story in the February issue of Replacement Contractor. The rise of complaint sites and online posts have become a problem for good companies. Seeing the consumer’s gripe, hundreds of people looking for information about a company can be influenced by comments that only show one side of a story. Many of the sites are un-policed unregulated, and full of negatives. What can companies do to protect themselves against unfair allegations? We’d love to hear your feedback on how you, as a consumer, use and are influenced by other consumer comments. Do you always believe what you read?